Experience Bacon in Virtual Reality with Hormel Black Market

Written by Lillian Tram on November 15th, 2016




As if we need any more reason to love all things pork-related, Hormel has come up with a new way for people to experience bacon. It’s called the Black Market, and it offers a virtual reality environment where customers can explore dark, Dali-inspired spaces that are brightened up by digital pieces of bacon.


You can access the Black Market by going to BlackLabelBacon.com on your smartphone’s web browser — no need to download an app. I didn’t use any other gadget when I opened the website; I simply held my phone up at eye level directly in front of me and navigated through the site’s content.


However, it’s better to use VR viewers to enjoy the virtual landscapes and fully immerse yourself in the experience. Hormel has created the Bacon Virtual Reality Viewer, which was based on the Google Cardboard’s design and came with a bacon-scented scratch-and-sniff sticker. The viewer was available for free, but supplies quickly ran out since they were limited in number. Still, if you have the standard Google Cardboard, you’re good to go.



So what is Black Market all about? Well, the main objective is to find your way around the virtual landscape and look for 3D pieces of bacon. Once you locate the “prize”, you’ll be given a one-use coupon, which will let you enjoy a discount when you purchase bacon through the VR content.


The Black Market comes with four worlds you can explore, and each of them leads to a different variety of Hormel’s Black Label bacon. If you like things hot and spicy, for instance, check out Jalapeño Volcano to end up with a coupon for Hormel’s Jalapeno Thick Cut Bacon. The other three worlds are named Salty Sea, Cherry Woods, and The Vastness of Variety, all of which correspond to various Hormel products.

 The Black Market Bacon

I think the Black Market is something that every bacon fan and pork lover should explore at least once. For one thing, it gives us an introduction into virtual reality, which is set to become the norm for gaming and entertainment in the coming years. It’s a complete sensory experience, particularly if you were lucky enough to get the Bacon Virtual Reality Viewer. You’ll get to immerse yourself in a world full of bacon imagery and sounds while getting a whiff of a smoky-meaty scent. It’s the next-best thing to eating real bacon!


Of course, having access to the discount coupons doesn’t hurt! As someone who loves eating bacon for breakfast (and lunch and dinner if I could get away with it), I don’t mind shaving a few dollars off my bacon expenditure. I could use those extra bucks to buy bacon-inspired books or even throw a bacon-themed party!


However, I think the biggest reason to check out the Black Market is simply that it pays homage to one of the most delicious foods of all time. It’s not every day that developers create a website that’s wholly dedicated to bacon and is basically a shrine to the most popular pork-based treat.

Bacon Macarons Are The Bomb-Diggity

Written by Lillian Tram on June 16th, 2016


Ok, I’ve got a new obsession.


Remember how, in the last few years, all sorts of restaurants and chefs and food chains started putting bacon in, well, everything? And we all enjoyed bacon in our sundaes, and bacon on every sandwich, and bacon for breakfast, lunch, and dinner? Pretty darn cool, right?


Well this is going to top it!


Check out these awesome candied bacon macarons that I recently found!


They say that America is a melting pot of all cultures and peoples, and, uh, I guess our food is a melting pot of all sorts of unique combinations, too, because this is a new one for me!


Just when you thought bacon couldn’t be put in any more combinations with other foods, life finds a way! And just when you thought macarons couldn’t get any tastier (because, let’s be honest, they were good to begin with), life finds a way!


I just can’t wait to see what they put bacon on next. Maybe there should be a contest. Hmm…



If you’re curious, the macaron started in France about two hundred years ago, when Catherine de Medici’s Italian pastry chef’s started playing around in the kitchen after she married France’s King Henry II.


The macaron we all know and love today evolved in the early 1900s in Paris as a patisserie called Laduree, where a famous French chef named Pierre Desfontaines created the idea of two discs filled with butter cream (and now, bacon!).


Not surprisingly, because it’s delicious, the macaron quickly made its way to America and I’d say we are all a little better for it.



Around the world, macarons are also really popular in Switzerland, Korea, and Japan, as these countries adopted them and incorporated some of their own unique food and cultural ideas.


So, anyways, back to bacon: what’s the coolest food that you have seen involving a new twist that includes bacon? I’m always on the look out for more bacon-wrapped whatever, and you know I’m interested to hear what you’ve found in your neck of the woods.

PigTurDucken Attacks!

Written by Lillian Tram on November 19th, 2012

So Thanksgiving is here, and I have just one question: where the hell did this year go? No, seriously, holiday stuff already? Are you kidding me, 2012?!


Anyways, we can’t fight it, so we might as well embrace it, right? Epic Meal Time rocks my socks off, and they love bacon, so we’re totally BFFs forever in another life. I found a video they did of an epic Bacon Thanksgiving that is just AMAZING!



It got me thinking, too. The TurDucken is popular nowadays, right? The chicken, cooked inside the duck, cooked inside the turkey is a staple at a ton of Thanksgiving feasts.


Well… what if that TurDucken was inside a PIG?! Call it a PigTurDucken and make it amazing! You could cook the chicken, inside the duck, inside the turkey, inside the pig, and have the best Thanksgiving you could ever imagine.

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What you need to know about the bacon shortage.

Written by Lillian Tram on October 13th, 2012

Picture from Loveless Cafe @ http://www.lovelesscafe.com/2012/09/28/news-of-global-bacon-shortage-is-hogwash/


So you may have heard about it , there’s a bacon shortage out there! Just a few months from now, there will be no more bacon in all of America, and all you bacon lovers are completely out of luck when it comes to bacon and ham!




Well… no.


There are changes coming up in the pork industry, but there’s no shortage that will turn into scarcity or anything worse. So for all you worried pork lovers out there, that European study released this summer was wrong; we are not facing a complete pork shortage and we will not stop selling pork in the next few months. Quite the opposite will take place, in fact.


However, all is not well in the land of pork. There’s a serious drought happening in America right now, and while there won’t be a bacon shortage, prices of bacon and pork products are going to rise pretty substantially in the next year, perhaps by as much as ten percent.

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Bacon Pig!

Written by Lillian Tram on November 7th, 2011


CNN brings up a valid question in this article: Does it always have to be turkey for Thanksgiving?  One chef had an idea to make an appetizer pig with bacon, pork, and sausages.  Peruse the pics and I think you’ll agree that the idea is just brilliant.  Now don’t get me wrong, I’m getting a little angina just looking at the pig.  But a pig made out of bacon and sausages?  My mouth is watering just thinking about it.  So spice up the holidays with some bacon pig!