Experience Bacon in Virtual Reality with Hormel Black MarketWritten by Lillian Tram on November 15th, 2016
As if we need any more reason to love all things pork-related, Hormel has come up with a new way for people to experience bacon. It’s called the Black Market, and it offers a virtual reality environment where customers can explore dark, Dali-inspired spaces that are brightened up by digital pieces of bacon.
You can access the Black Market by going to BlackLabelBacon.com on your smartphone’s web browser — no need to download an app. I didn’t use any other gadget when I opened the website; I simply held my phone up at eye level directly in front of me and navigated through the site’s content.
However, it’s better to use VR viewers to enjoy the virtual landscapes and fully immerse yourself in the experience. Hormel has created the Bacon Virtual Reality Viewer, which was based on the Google Cardboard’s design and came with a bacon-scented scratch-and-sniff sticker. The viewer was available for free, but supplies quickly ran out since they were limited in number. Still, if you have the standard Google Cardboard, you’re good to go.
So what is Black Market all about? Well, the main objective is to find your way around the virtual landscape and look for 3D pieces of bacon. Once you locate the “prize”, you’ll be given a one-use coupon, which will let you enjoy a discount when you purchase bacon through the VR content.
The Black Market comes with four worlds you can explore, and each of them leads to a different variety of Hormel’s Black Label bacon. If you like things hot and spicy, for instance, check out Jalapeño Volcano to end up with a coupon for Hormel’s Jalapeno Thick Cut Bacon. The other three worlds are named Salty Sea, Cherry Woods, and The Vastness of Variety, all of which correspond to various Hormel products.
I think the Black Market is something that every bacon fan and pork lover should explore at least once. For one thing, it gives us an introduction into virtual reality, which is set to become the norm for gaming and entertainment in the coming years. It’s a complete sensory experience, particularly if you were lucky enough to get the Bacon Virtual Reality Viewer. You’ll get to immerse yourself in a world full of bacon imagery and sounds while getting a whiff of a smoky-meaty scent. It’s the next-best thing to eating real bacon!
Of course, having access to the discount coupons doesn’t hurt! As someone who loves eating bacon for breakfast (and lunch and dinner if I could get away with it), I don’t mind shaving a few dollars off my bacon expenditure. I could use those extra bucks to buy bacon-inspired books or even throw a bacon-themed party!
However, I think the biggest reason to check out the Black Market is simply that it pays homage to one of the most delicious foods of all time. It’s not every day that developers create a website that’s wholly dedicated to bacon and is basically a shrine to the most popular pork-based treat.