02 Feb First Female Presidential Candidate in Taiwan Likes Pigs
Dr. Tsai Ying-wen was Taiwan’s first female presidential candidate. She used pigs as a mascot for her campaign, encouraging her supporters to be “little pigs” to fight against the “big bad wolf,” referring to the incumbent government. She handed out little piggy banks to her supporters, which they filled with money to support her campaign. Ms. Tsai generated impressive support with this, raising £4.3 million ($6.8 million) with the piggy banks alone. Dr. Tsai’s intellect, pragmatism, and groundedness provided confidence to her supporters. The pigs symbolized the people’s support for her and that she is the underpig who will keep fighting the big bad wolf.